How to Grow your Revenue with Google Ads

Visitors x Conversion rate (CvR) x Average Order Value (AOV) = Revenue  This is the magic equation for an eCommerce business. Watch how an improvement in an input (in this case 50% more visitors) passes straight through to total Revenue. 1,000 visitors  x 2% CvR x $70 AOV  =  $1,400 revenue 1,500 visitors  x 2%[…]